Digital design (UI & UX)
Alongside my work at Whatfix on enterprise SaaS platforms and my current role as Head of Design at Lectrix, I also support select stealth-mode startups with their UI and UX design. While I cannot share visuals due to confidentiality, I have detailed my contributions as a design lead across each engagement.
Ed-Tech
This confidential project in the Ed-Tech space involved transforming a broad technology concept into a customer-facing product. Working directly with the client and a third-party development team, I led the creation of the overall product pitch, helping define Phase 1 (MVP) features that aligned with the client’s vision and technical readiness.
I translated the client’s high-level ideas into actionable product features to design scalable UX for mobile and web platforms. This included defining the information architecture, user flows, and key interactions, designed to match current technical capabilities and the requirements of the investment stage.
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The design was future-ready, with placeholders and scalable patterns for features still in development (e.g., AI assistants, revenue-generation tools, and 'Fremium' features). I also established the brand language and design systems to ensure speed and consistency as the platform grows.​
Given the bootstrapped nature of the venture, I handled both low and high-fidelity design and prototyping to hand over a production-ready solution to the client and development team. Further work on the platform is currently in progress.
Digital Adoption Platform (DAP)
Enterprise SAAS
Digital Adoption Platform (DAP) – Enterprise SaaS
As the POD Design Lead at a Digital Adoption Platform (DAP) company, I was responsible for evolving a product-level tool into a scalable enterprise solution. I focused on researching and defining how enterprise-grade features should function for large clients, particularly Learning & Development (L&D) teams managing multiple tools across their organizations.
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I conceptualized and laid the foundation for how enterprise users would engage with the DAP ecosystem, envisioning scalable versions of existing features such as the guidance creator studio and the user engagement analytics tool. This involved structuring a cohesive experience that extended the product's capabilities without disrupting existing user journeys.
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I successfully introduced a new layer of enterprise functionality while preserving the existing design language, ensuring seamless integration and efficient implementation by the development team.
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Key features like consolidated Admin Dashboards were tested with live clients through UATs, received strong NPS scores. These were handed over for further design and development by the larger team.
Complete Digital design at EV start-up
Vehicle Management App
Redesigned the existing mobile customer app for our electric scooters and motorcycles, aligning with existing data structures and technical limitations.
Gained a deep understanding of vehicle-cloud-app connectivity, which informed the creation of relevant and seamless user journeys.
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Adapted key features, including authentication, sign-in, in-app purchases, maps, navigation, and Bluetooth functionality, to work within current technology constraints and cost considerations.
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Led a rapid redesign of the entire app to reflect a new organizational rebrand. This involved close collaboration with the brand team and vehicle aesthetics team of a design studio to ensure a unified ethos of the design language across digital and physical touch points.
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Established a design system supporting flag-based and role-based feature access, ensuring the app could scale across vehicle variants. Also planned a smooth transition for existing users from the current GA app to the new version via OTA updates.
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All of this was executed by a two-member team while simultaneously leading the styling and CMF design for three vehicle platforms. A true high-speed, high-stakes experience.​
Digital clusters, vehicle HMI​
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Designed all Vehicles (HMI) and display cluster UI/UX from scratch for four vehicle variants. Each design was customized to reflect the specific aesthetic, emotional intent, and market positioning of the respective vehicle.Worked closely with small, start-up development teams navigating limitations in coding capacity and processing power/memory to successfully deliver fully functional interfaces.